(2024-01-09) The “2023 Excellence Agency & Advertiser of the Year Award Ceremony” was held at on January 8, 2024, at TICC Taipei International Convention Center, and attracted nearly 400 marketing communication elites to participate in the event.

Winners of 2023《Brain》Excellence Agency& Advertiser of the year (Image Source:Brain.com.tw)

(2024-01-09) The “2023 Excellence Agency & Advertiser of the Year Award Ceremony” was held at on January 8, 2024, at TICC Taipei International Convention Center, and attracted nearly 400 marketing communication elites to participate in the event.

The Winners of 2023《Brain》Excellence Agency& Advertiser of the Year are as follows, 

Best Brand Award
 

Best Brand of the Year(Cultural and educational industry)
Gold-
Strong Generation Association

Best Brand of the Year(Transportation industry)
Gold-
Gogoro Taiwan Sales And Services Limited    Gogoro Taiwan
Silver- MICHELIN TIRE TAIWAN CO., LTD.

Best Brand of the Year(Leisure and entertainment industry)
Bronze-
BIO-JOURDENESS INTERNATIONAL GROUP CO., LTD.

Best Brand of the Year(Home living industry)
Bronze-
WHIRLPOOL TAIWAN CO., LTD.

Best Brand of the Year(Finance industry)
Gold-
Shin Kong Life Insurance Co., Ltd.    Guardians of Interpersonal Digitalization
Silver- TransGlobe Life Insurance Inc.    TGL's ESG Sustainability Performance

Best Brand of the Year(Cosmetics industry)
Gold-
Kao (Taiwan) Corporation    BIORE DISNEY PRINCESS CAMPAIGN

Best Brand of the Year(Food and Beverage industry)
Gold-
JARDINE FOOD SERVICES (TAIWAN) CO., LTD. – Pizza Hut   
Silver- Glico Taiwan Co., Ltd.    Pocky Wonderland Journey
Silver- Grape King Bio LTD
Bronze- JARDINE FOOD SERVICES (TAIWAN) CO., LTD. – KFC

Best Brand of the Year(Channel sales industry)
Gold-
UNI-PCSC
Bronze- UNI-PCSC    CITY PRIMA Brand Experience and Communication

Best Brand of the Year(Tobacco and Alcohol industry)
Gold-
Heysong Corporation    58% 1000-day aged Kinmen Kaoliang Liquor

Best Brand of the Year(Electronic information service industry)
Silver-
SPRING TREES TECHNOLOGY CO., LTD.    Qmonster App

Best Brand of the Year(E-commerce industry)
Gold-
Yahoo TW
Silver- KKDAY.COM INTERNATIONAL COMPANY LIMITED(Taiwan)

Best Brand of the Year(Telecommunications industry)
Gold-
Chunghwa Telecom Co., Ltd.    New Telecom Generation

Best Brand of the Year(healthcare industry)
Bronze-
BENED BIOMEDICAL CO., LTD.

Brand Manager of the Year
Gold-
Head of Digital Services Development Department Yung-Hsin-Lin

Best Brand of the Year(ESG Award of Social Participation)
Gold-
Good Neighbor Foundation    Encourages Reading and Sustainable Education
Silver- Chunghwa Telecom Co., Ltd.    Digital Empowerment Regional Program
Silver- UNI-PCSC    All the stores in the township, serving all day.
Silver- BNP Paribas Cardif TCB Life
Bronze- Taiwan FamilyMart    Easy to join ESG. Count me in.
Bronze- Volkswagen Commercial Vehicles Taiwan

Best Brand of the Year(ESG Award of Partnership)
Gold-
Taiwan FamilyMart    build an alliance of circular cup
Gold- foodpanda    Not only delivering happiness
Silver- Prospect Hospitality Co., Ltd.
Bronze- Visa Taiwan
Bronze- La Rive Gauche de la Seine

Best Brand of the Year(ESG Award of Environmental Sustainability)
Gold-
The News Lens
Silver- IKEA
Silver- UNI-PCSC    7-ELEVEN GOOD STORE
Bronze- TransGlobe Life Insurance Inc.    Sustainability Departure, TransGlobe Navigate
Bronze- Hotai Motor Co., Ltd.    Protect Taiwan's Son - Leopard Cat

Best Brand of the Year- Owned Media Award
Gold-
UNI-PCSC    7-ELEVEN Owned Media - The Most Powerful Retail Media Network in Taiwan
Silver- Taiwan FamilyMart    FamilyMart-Nutrition Calculator
Bronze- Nestle Taiwan    Nestle Nutrition Institute
Bronze- SHOPEE (TAIWAN) CO. LTD. Behind every Shopee social media post, there's a real person
Bronze- UOMO VITRUVIANO CORPORATION

Best Brand of the Year- Social Innovation Award
Gold-
LINE Taiwan Limited    LINE Taiwan SME Business Digital Development Program
Bronze- Shin Kong Life Insurance Co., Ltd.    Digital Shared Value

Best Brand of the Year (Innovation Award of Taiwan Regional Revitalization)
Gold-
Good Neighbor Foundation    The Youth Deep Roots Program
Silver- UNI-PCSC    KAOHSIUNG BEER ROCK FESTIVAL’2023
Silver- LINE Taiwan Limited    LINE FRESH_Enjoy TieHua
Bronze- Taiwan FamilyMart    Easy to join ESG. Count me in.

Best Brand of the Year (Innovation Award of Diversity and Inclusion)
Gold-
JARDINE FOOD SERVICES (TAIWAN) CO., LTD. – Pizza Hut
Bronze- HERSHEY'S    2023 HERSHE Campaign
Bronze- Strong Generation Association

Best Brand of the Year (Innovation Award of Branded Content)
Gold-
Uber Eats    Uber Eats - Pride of Taiwan
Silver- UNI-PCSC    STAR RATED CUISINE
Bronze- SHOPEE (TAIWAN) CO. LTD.    It's not hard to Return! If you want to return, find Shopee Return.
Bronze- Wincafe    PillowBombs

Best Brand of the Year-Strategy Award(Product and Service Innovation )
Gold-
UNI-PCSC    STAR RATED CUISINE
Gold- JARDINE FOOD SERVICES (TAIWAN) CO., LTD. – KFC
Silver- Heysong Corporation    58% 1000-day aged Kinmen Kaoliang Liquor
Silver- Laurel corporation    Co-branded - Four Seasons Laurel with Uniqlo

Best Brand of the Year-Strategy Award(Digital Marketing Transformation)
Gold-
foodpanda
Bronze- Department of Health, Taipei Government    Taipei Government Department of Health-Chronic Disease Prevention Project

Best Campaign Award

Best B2B of the Year
Gold-
LINE Taiwan Limited    LINE Taiwan SME Business Digital Development Program
Silver- WORKEY Studio    ZEISS - See the Extraordinary Everywhere
Bronze- SHOPLINE Technology Corporation Limited    SHOPLINE Select Pop-up Store

Best Campaign of the Year
Gold-
LEO BURNETT TAIWAN    Donation Wallpaper
Silver- Isobar Taiwan    The Taiwanese World of Warcraft
Silver- Carat Media Taiwan Ltd.    Deliver World Cup to Your Home
Silver- SHOPEE (TAIWAN) CO. LTD.    Shopee refund & return
Bronze- UNISURF Digital Marketing    Bref_The Bref Purifying Worship

Best OOH Campaign of the Year
Gold-
United Communications Group    Taobao Double 11 Bar
Silver- UNISURF Digital Marketing    Bref_The Bref Purifying Worship
Bronze- EssenceMediacom / Ogilvy & Mather Taiwan    Uber Eats - Pride of Taiwan

Best Public Interest of the Year
Gold-
Dentsu One    Voice From the Heart
Silver- TAIWAN HAKUHODO INC.    HI-CHEW FruityFun Patch
Silver- Shape Advertising    Breakout
Bronze- UNISURF Digital Marketing    United Way Of Taiwan_ Wish Bill
Bronze- Inspire Activation Co., Ltd.    After The Happy Ending

Best PR of the Year
Gold-
Essence Communications Consultant Co.    Pizza Hut "LIMO" PR Campaign
Silver- Ogilvy Public Relations Taiwan / Uber Eats    Uber Eats - Pride of Taiwan
Bronze- Goodinc Co., LTD. / JUT RETAIL DEVELOPMENT CO., LTD.    NOKE Grand Opening Communication Plan

Best Social Media Campaign of the Year
Gold-
Gogoro Taiwan Sales And Services Limited    Gogoro Swap Battle M
Silver- Isobar Taiwan    The Zero Offense Pizza
Bronze- UNI-PCSC    OPEN!DREAM WORLD BALLOON PARADE FLYING OPEN!
Bronze- Ogilvy & Mather Taiwan / EssenceMediacom    Uber Eats - Pride of Taiwan

Best Branded Content of the Year
Gold-
Shape Advertising    Breakout
Silver- dentsu X Taiwan    Community regeneration project “Welcome BAYk” Yuan Bay Revitalization
Bronze- Agility Creative Marketing Co., LTD.    VANS Breakthrough the world
Bronze- CATCHAD    La Rive Gauche de la Seine

Best Policy Communication of the Year
Gold-
dentsuMB    Stories of Change
Silver- Learneating Co., Ltd.    Taipei Government Department of Health-Treasure Map for Healthy Taipei
Bronze- Pulse Research Consulting, LTD. / Centers for Disease Control, Ministry of Health and Welfare    Assisted CDC's COVID-19 Pandemic Prevention Taskforce for 1197 Days.

Best Brand Story of the Year
Gold-
Shape Advertising    Breakout
Silver- dentsuMB    Stories of Change
Bronze- Medialand Digital Strategy Limited    Caring for Taiwan Series - Stories of Genuine Dedication

Best Event of the Year
Gold-
UNI-PCSC    KAOHSIUNG BEER ROCK FESTIVAL’2023
Silver- UNI-PCSC    OPEN!DREAM WORLD BALLOON PARADE FLYING OPEN!
Bronze- Inspire Activation Co., Ltd.    After The Happy Ending
Bronze- Gogoro Taiwan Sales And Services Limited    Gogoro Swap Battle M

Best Audio Marketing Campaign of the Year
Gold-
Medialand Digital Strategy Limited    Durex "Sex DJ"
Silver- Dentsu One    Voice From the Heart
Bronze- UNISURF Digital Marketing    Pizza Hut _Summon the Lunch

Best Native Advertising of the Year
Gold-
PHD Taiwan    Hotel California
Silver- UNISURF Digital Marketing    Style_The Sedentary Competition
Silver- UNISURF Digital Marketing    Bref_The Bref Purifying Worship

Best Design of the Year- Package Design
Gold-
Heysong Corporation    Flame Kinmen Kaoliang Liquor
Silver- Humanoid Social Media Consulting Ltd.    The Book of Amei-nswer
Bronze- TAIWAN HAKUHODO INC.    Let me speak out
Bronze- MORANGE    KIRIN GOGOTEA x koti koti Happiness Cookie Gift Box

Best Design of the Year- Brand Design and Management
Bronze-
Strong Generation Association    One word changes an era: the strong generation

Best Design of the Year- Innovative User Experience
Gold-
Spring Trees Technology    LINE Biz-Solutions Marketing Notebook
Silver- Meta Platforms, Inc.    Art Reimagined
Bronze- TAIWAN HAKUHODO INC.    I am not a robot

Best Design of the Year- Visual Design
Gold-
Share Creative Digital    Joyful Family Moments Together at FamilyMart
Silver- UNISURF Digital Marketing    3M Kids’ Dental Flosser_ Who’s Playing Hide and Seek in My Mouth?
Bronze- Dentsu Taiwan Team Volvo    Volvo For Life

Best Design of the Year- Digital Visual Design
Gold-
LEO BURNETT TAIWAN    Donation Wallpaper
Silver- CATCHAD    My, my, my, my, also my and OURS Graduation Season
Bronze- LEO BURNETT TAIWAN    Finding Lays in Qingming

Best Retail Campaign of the Year
Gold-
Humanoid Social Media Consulting Ltd.    #ImDippinIt
Silver- KWANG YANG MOTOR CO., LTD. / Pilot HAKUHODO
Silver- UNI-PCSC    7-ELEVEN LUCKY BAG’2023

Innovative Branded Content of the Year
Gold-
Spring Trees Technology Co. Ltd    Memories on Chian
Silver- Gogoro Taiwan Sales And Services Limited    Gogoro Swap Battle M
Bronze- Meta Platforms, Inc.    Art Reimagined

Best Creative Media of the Year
Gold-
Share Creative Digital    Walk into FamilyMart
Silver- Yahoo Creative Studio × Zenith Media    Macallan – A Spirit for All Seasons
Bronze- Jet-Go Consulting Group    Only Try-it! dares to challenge freshly-made handcrafted beverages.

Best MICE of the Year
Gold-
LINE Taiwan Limited    2023 LINE Light Up the Future
Silver- Group. G    ‘the Future Garden of Nespresso Sustainability’ – Exhibition
Bronze- Ad2iction    2222-Future
Bronze- UNI-PCSC    OPEN!DREAM WORLD BALLOON PARADE FLYING OPEN!
Bronze- Showstory Marketing Co., Ltd.    2022 KK Bar

Best News Reporting of the Year
Gold-
Global Views Monthly    The Race for a Sustainable Future: Inside Germany's Ambitious Energy Transition
Silver- Global Views Monthly    Carbon Free Race
Bronze- The News Lens    Housing Justice in Taiwan: Could social housing be the solution?

Best Advertising Effectiveness of the Year
Gold-
Isobar Taiwan    The Zero Offense Pizza
Silver- JS ADWAYS MEDIA INC.    UNIQLO│Mission impossible-Full unblocking from LINE OA
Silver- dentsuMB    TOWN ACE Cultural Renaissance Trilogy
Bronze- UNISURF Digital Marketing    COMBAT _Katsaridaphobia

Best Shopping Guide of the Year
Gold-
MEShPlus Company Limited    Curating promotions  can also start from data
Silver- Humanoid Social Media Consulting Ltd.    #ImDippinIt
Bronze- LEO BURNETT TAIWAN    Finding Lays in Qingming

Individual/Team Awards

Public Relations Agency Leader of the Year
Gold-
 LEGOWORKS    Ching-Hui Kuo
Silver- VOCAL MIDDLE Communications Consultants, Inc.    Joseph Tang

Social Marketing Team of the Year
Gold-
JS ADWAYS MEDIA INC. & UNIQLO TAIWAN    The best Social Media Marketing team had solved sales problems - The UNIQLO LINE Official Account challenger.
Silver- SHOPEE (TAIWAN) CO., LTD.    behind every Shopee social media post, there's a real person
Bronze- STARLUX Airlines    STARLUX Airlines Social Media Management - The Sky Is Just A Click Away

Creative Agency Leader of the Year
lacking

Creative Team of the Year
Gold-
Spring Trees    Everything, everywhere. Buy peacefully
Silver- Spectrum Co., Ltd.

Advertising Director of the Year
Silver-
Frank Cheng

Data Service Company Operator of the Year
Gold-
SPRING TREES TECHNOLOGY CO., LTD.    George Cheng
Silver- CLICKFORCE    Innovating with Data: Leading with Business Intelligence-Chief Product Officer Anderson

Outstanding  Potential Talent of the Year
Gold-
dentsu X Taiwan    Catrina Lai
Gold- The News Lens    Richard Lee
Gold- Yahoo Taiwan    Sean Chiang
Silver- CLICKFORCE    Data Drives the Emerging Excellence-VP of Business Allen
Silver- Jet-Go Consulting LTD.    Silvia Wu
Bronze- Soundline Consulting, LTD.   Adam Tyrsett Kuo
Bronze- cacaFly    WU, CHENG-HO
Bronze- Popcorn Digital Information CO., LTD.    Jerry Liu

Outstanding Agency Operator of the Year
Silver-
Spectrum Co., Ltd.    Geoffrey Li

Key Opinion Leader of the Year
Silver-
Strong Generation Association    Max Wu

 

Marketing Services Company Award

OOH Advertising Agency of the Year
Bronze-
dentsu X Taiwan

OTT Service Company of the Year
Gold-
Chunghwa Telecom Co., Ltd.

Public Relations Agency of the Year
Silver-
VOCAL MIDDLE Communications Consultants, Inc.
Silver- Jet-Go Consulting LTD.

Mobile Marketing Agency of the Year
Bronze-
Ad2iction

Social Marketing Agency of the Year
Gold-
Isobar Taiwan
Silver- dentsu X Taiwan

Brand Integration Design Company of the Year
Gold-
UNISURF Digital Marketing

Retailer of the Year
Gold-
SHOPLINE Technology Corporation Limited
Silver- CLICKFORCE

Creative Agency of the Year
Gold-
Ogilvy Taiwan
Silver- dentsuMB
Bronze- Dentsu One

Business Model Innovation Agency of the Year
Gold-
Dentsu One
Silver- Carat Taiwan
Bronze- dentsu X Taiwan

Media Agency of the Year
Gold-
dentsu X Taiwan
Silver- Carat Taiwan
Bronze- Essencemediacom

Annual Outstanding New Star Marketing Service Company
Gold-
Uninn

News Media Company of the Year
Gold-
BIG DATA co., Ltd.    DailyView
Silver- Learneating Co., Ltd.
Bronze- Global Views Monthly

Production Company of the Year
Silver-
Yahoo Creative Studio
Silver- D N PICTURES CO., LTD

Digital Marketing Agency of the Year
Gold-
Isobar Taiwan
Silver- CLICKFORCE
Bronze- UNISURF Digital Marketing

Annual Outstanding Data Service Company
Gold-
CLICKFORCE
Silver- GroupM Nexus
Bronze- Adbert Tech Media Co., Ltd.

Outstanding Agency of the Year
Gold-
Ideata Advertising Co., Ltd.
Silver- Humanoid Social Media Consulting Ltd.
Bronze- SPRING TREES TECHNOLOGY CO., LTD.
Bronze- Bravomedia

Further reading
CHINESE version: 2023行銷傳播傑出貢獻獎得獎名單揭曉,近400位行銷傳播菁英共襄盛舉!